What will buyers be looking for a new home in 2024? Maybe not what you think!
Zillow has unveiled its data-driven predictions for the features and design elements poised to transform homes and dominate social media feeds in 2024.
To discern these trends, Zillow looked at nearly 300 home features and design styles mentioned in for-sale listing descriptions, then identified the keywords showing up far more frequently than a year ago.
"When certain keywords appear in a rising share of listings, it's a signal that today's home buyers may be gravitating toward those features," said Amanda Pendleton, Zillow's home trends expert. "Real estate agents are uniquely attuned to subtle changes in what buyers want, and they often get a first look at the latest and greatest features going into newly built homes. Savvy listing agents will highlight those trending, in-demand features when marketing a home for sale."
Zillow does note that while the share of listings mentioning a particular trend may be growing, the absolute percentage of listings that mention these features remains very low.
Value-boosting home trends to watch in 2024, according to Zillow
Brutalism: a design style characterized by raw, exposed materials like concrete and steel. Brutalism rose to prominence in the mid-20th century and is making a big comeback now — Zillow saw a 452% increase in listings mentioning the term.
Sensory pathways and gardens: designed to engage all the senses and believed to have therapeutic benefits. These functional and beautiful outdoor spaces surged 314% in listings in the last year.
Cold plunge pools: the latest trend in wellness. Influencers rave about how they help improve circulation and reduce inflammation, and they’re no longer only found at spas and wellness retreats — DIY and at-home cold plunge pools are all the rage right now. Zillow saw a 130% increase in listings mentioning them.
Pickleball courts: a fast-paced paddle sport that’s becoming our national pastime. Pickleball is social, easy to play and low-impact, so it’s been embraced by athletes of all ages. Zillow saw listings mentioning pickleball increase by 64%.
Murano glass chandeliers: pricey art pieces made on an Italian island. These bespoke light fixtures are a favorite among designers and Gen Z, and listings featuring them are up by 58%, according to Zillow.
Murals: a maximalist design trend that is still in. Murals are popping up in 18% more for-sale homes compared to a year ago.
